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How digital marketing is disrupting consumer behaviour
Owain Revitt - 31 August 2021
Today, digital media is all around us. The use of smartphones, computers, tablets, TVs, gaming consoles and other digital devices is extremely popular.....
Why is trust important for e-commerce sustainability?
Zeesha Shirin Bandyopadhyay - 17 August 2021
Online commerce, otherwise known as ecommerce, consists of a business economy which includes many types of businesses built around and on the internet.....
Good vs great marketing
Owain Revitt - 3 August 2021
The difference between being good and being great is extremely distinct, especially when it comes to marketing. It’s straightforward to be good at your job. A strong work ethic, dedication and resilience will get you far....
Why is ethical consumption increasing today?
Zeesha Shirin Bandyopadhyay - 22 July 2021
Over the past couple of years, there has been a shift in consumers' buying behaviour and values as they are becoming increasingly aware of the impacts of their consumption. This has led to an increase in ethical consumption....
Value of e-commerce in the post pandemic era
Owain Revitt - 14 July 2021
E-commerce was already growing in traction prior to Covid-19; however, the pandemic was an influential catalyst to the present-day popularity of e-commerce. In the UK, e-commerce has grown steadily, reaching...
Join our network
Janannee Harroo - 12 April 2021
Whether we agree or not, the internet has revolutionised how people shop. Today retailers are able to connect with potential customers anywhere in the world, increasing significantly the size of their target market...